General 8 years ago

Big Data and Language: How the New HR Understands Its People

By Shaun Bradley Oct 14, 2015

As organizations adapt to data, HR has kept pace. HR systems have transformed from stagnant storage centers to self-service cross roads, enabling HR to pull insights based on all the ways employees interact. These advancements have empowered administrators to use data collected from online communication. Understanding what makes a workforce successful is the primary goal. Companies are able to gather people-related data to better cultivate talents. The latest HR tools have a strong focus on collaboration for this very purpose. Tracking Applicant Traits Today’s applicant tracking system is a shining example of how far HR solutions have come. What once only served to collect resumes has transformed into a complete recruiting tool including personality metrics receptive to passive talent. As recruitment technology advances into the cloud related solutions are also gaining momentum in order to support the growth of talent sourcing. IBM Watson Personality Insights service shows that businesses can target people’s language online to identify dominant traits. The result is a solution for deriving personality insights that reflect actionable tendencies. Some key stats from IBM and related studies:

  • Targeting the top 10 percent with high openness and low emotional range resulted in increases in click rate from 6.8 percent to 11.3 percent.
  • People who score high in orderliness, self-discipline, and cautiousness and low in immoderation are 40 percent more likely to respond to coupons than the random population.
  • A person's personality characteristics can predict their brand preference with 65 percent accuracy.
OHRM Mascot

Sign up for a Free demo of OrangeHRM

When this type of tool is combined with an applicant tracking system, potential employers can narrow down candidates by certain values. Recruiters are able to develop a higher quality talent pool then evaluate qualifications accordingly. Filtering applicants to match the culture of an organization has become increasingly important with global talent acquisition trends. Social media plays a vital role for recruiters seeking top applicants, expanding the organization’s reach all over the world. The latest applicant tracking solutions such as #ProjectNova include a range of analytic capabilities with LinkedIn integration and side-by-side candidate scoring. Comparisons include both candidates and current employees, directly pulling key similarities and differences from the organization’s cultural ecosystem. Because these digital interactions contain word for word exchanges, HR is able to follow the exact values that drive performance. HR is destined to draw insights that will positively influence company culture through tools that help hire better talent in less time. Contributed by: Julia Scavicchio - Digital Content Specialist PBP Media Read In French - Lire en français