Recruitment - How Applicant Tracking Systems can Improve Candidate Interaction

By OrangeHRM | Published on Feb 26, 2016 | minute read

Applicant tracking systems (ATS) bring a lot of benefits with them as a recruitment tool. The most popular benefit of an ATS is that of improving candidate interaction. Learn how applicant tracking systems can improve interactions with candidates who are interested in your open jobs, by reading below. Easier Access to Emails Applicant tracking systems make it easier for companies to contact their candidates via email. Almost all ATS systems on the market today have some sort of email function integrated so companies and candidates can connect with each other. The email feature works just like a personal or business email, but there are some added features. For example, the email systems will allow candidates and companies to upload documents, resumes, create new tasks and even create appointments on calendars. Mobile Access to ATS If there is an ATS system on the market today that does not have a mobile app, then we have not found it yet. This is a major benefit for both companies and candidates because the two sides can interact no matter where they are in the world. Both sides will still be able to send emails, upload documents and companies can look at any new candidates entered into the system from the mobile application. Gauge Candidate Interest An ATS system is a great way for a company to gauge the interest of the candidate applying for the job. Companies can create automated interactions with all those who apply for open jobs and then begin scheduling interviews with those candidates who respond to the interactions. This helps companies limit the time spent on uninterested candidates, allowing them to focus more time on candidates who truly want to work for the company. Conduct Video Interviews Some ATS systems have a video feature. This feature allows companies to interview candidates who are not local to the company via video instead of in-person. This could save the company and the candidate money if the first round does not go well. If the video interview goes well, the company can schedule a second interview, this time in-person with the candidate. Create Screening Surveys Another benefit of the ATS system is the ability for companies to create screening surveys. People love to take surveys online, especially when they could lead to a job interview. Interaction with job candidates is much easier when using a screening survey via an ATS. An applicant tracking system can be a difference maker for large and small companies when it comes to finding new employees. Candidates want to interact with potential employers, and vice versa, which is why an ATS makes perfect sense for companies of all sizes.

Later this year we will launch a brand new ATS module with an integrated interview assistant at our 1st user conference OHRMCon 2015.